© CTC Publishing
  Bob Bly, the man McGraw-Hill calls "America’s top copywriter and the author of 95+ books,"   shows you how to.....

Make an Extra $4,000 to $10,000 from Your Freelance Writing This Year ... Without Working Any Harder.

You don’t have to improve your writing or market yourself more aggressively. You just have to make the switch from generalist to specialist … or, if you already specialize, pick a more lucrative niche market to write for.


Meet Bob Bly

Bob Bly has been a copywriter since 1979 and a full-time freelance copywriter since 1982. He earns more than $600,000 a year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.

Bob Bly has written copy for more than 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, Nortel, and AlliedSignal.

Bob is the author of more than 95 books including The Complete Idiot’s Guide to Direct Marketing (Alpha), The Ultimate Unauthorized Star Trek Quiz Book (HarperCollins), The “I Hate Kathie Lee Gifford” Book(Kensington),The Science in Science Fiction (BenBella) and with Bo Dietl,Business Lunchatations (Penguin).

He has written hundreds of articles appearing in Subscription Marketing, Direct, Business Marketing, Writer’s Digest, Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association.He also taught marketing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer.

What they say about Bob Bly

“I started down this road of copywriting for direct marketers by purchasing your book. Since then I have made about $50,000 in copywriting fees. I feel a debt of gratitude toward you!”
--Ray Edwards

"I went to Amazon.com and got a copy of Secrets of a Freelance Writer. Wow! ... I loved it! Packed with info. The book had a 'readability' about it that took away all my fears, put me at ease, and made me feel that I wasn't treading on foreign soil. I kept saying to myself, 'I can do that, I can do that!'"
- Ronald J. Rich

"Your books served as a complete reference when I started my own freelance writing business a year and half ago. By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you've written it or recommended it, I want to read it."
- Carla Jahnson

"I own a copy of The Copywriter's Handbook, which is priceless. Thank you for making this information available to those of us on a shoestring."
- Mary Klaebul, Memphis, TN

"I own Secrets of a Freelance Writer: How to Make $85,000 a Year and The Copywriter's Handbook. Both are great. You did a great job of getting to the nitty gritty. I admire and respect what you have done."
- Derek A. Chilcoat

"FYI, you started me off with your tape series on freelance copywriting, and I'm an avid reader of yours."
- Scott T. Smith, Bozeman, MT

"Having read two of your books, Secrets of a Freelance Writer and The Copywriter's Handbook, I am now taking the leap. If not for the strong encouragement of your books, I might not have jumped. Thanks again for the road map that your books offered."
- Eddie Adelman

"I am a great fan and avid reader of your books. When I first started out in this copywriting business nearly ten years ago, your Secrets of a Freelance Writer was my bible (it's so dog-eared, some of the pages are coming apart). You continue to be a great source of inspiration and education."
- John M. Mora, Plainfield, IL

"Thank you for all the books you've written over the years -- I have enjoyed many of them, and profited from what I've learned. I've been reading Become a Recognized Authority in Your Field this past month -- it's helping me really do the things I've always wanted to do."
- Michael Knowles

"I read Write More, Sell More a few years ago and loved it."
- Steve Slaunwhite

"The first time I read your book Secrets of a Freelance Writer I laughed at the fact of picturing myself as a business writer. The second time I read it, I made over $1,000 in a week. I'm laughing for a much better reason now."
- Grady Smith

"I loved your book The Copywriter's Handbook. It has sincerely helped me in my business and is worth every penny I spent on it!"
- Brian Maquire, Portland, OR

"Had I not discovered your Secrets of a Freelance Writer and The Copywriter's Handbook, I would still be a frustrated, unfulfilled hack. Thank you for saving me from that! I appreciate you sharing your knowledge with the rest of us and allowing us to take a piece of the pie. I already love this new career that I never would have discovered without your guidance. Thanks."
- Elizabeth Hanes

"I wanted to thank you for The Copywriter's Handbook and Secrets of a Freelance Writer. Both books are informative and inspirational."
- Ken Harrison

"I have read your books Selling Your Services and The Six Figure Consultant and I really appreciate the wealth of knowledge you have shared in both of these publications."
- Leah Beth Mills, Farmingville, NY

"Thanks a million for my life!"
- Alan Zoldan

"Your books The Copywriter’s Handbook and Secrets of a Freelance Writer helped me start work as a freelancer. I can't tell you how many times those books saved my skin and got me confidently through unfamiliar materials. I am very grateful for your expertise and generosity."
- Lorraine Thompson

"One of the best copywriters in the business."
--Michael Meanwell, author, The Wealthy Writer

"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient

“Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network

"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr

"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy

"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print

"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff

"Bly Rules!"
— Murray Raphel, Raphel Marketing

"Mr. Copy."
— Markus Allen, Publisher

"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
--Scott Miller

"Bob Bly is among the most accomplished self-employed copywriters in recent years."
-- Steve Slaunwhite

"Bob Bly is probably the best business-to-business, high tech, industrial, direct marketing copywriter in the country."
-- John Clausen

"Perhaps the most famous copywriter of them all."
-- The Writer

"[A] freelance writing dynamo...."
-- Writer's Digest

"One of the great copywriters in the direct marketing industry...."
-- Ruth Stevens, author, The DMA Lead Generation Handbook

"...[a] copywriting giant..."
--Freelance Writer's Report

"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
-- Larry Chase, Web Digest For Marketers

"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
--Kansas City Direct Marketing Association

"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
--Bruce Hadley, softwareceo.com

"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
--The Compulsive Reader

"Bob Bly is a world-class copywriter."
--Paul Hartunian

"I've known Bob for a long time. His stuff is terrific."
--Johne Forde, Copywriter's Roundtable

"Bob Bly [is] a prolific advertising genius."
--Joe Vitale, "Mr. Fire"


Dear Writer:

For years, I’ve been telling freelance writers and aspiring writers the simple secret I’ve used to make millions of dollars as a freelance writer.

It’s that the quickest way to create greater demand -- command higher fees -- and make more money … is to become a “writing specialist.”

Specialists get more respect, charge more money, are much more sought after, and don’t have to beg for work or haggle over fees.

Generalists live off the crumbs the specialists leave behind.

It’s that way in every field: specialists are more in demand – and earn more money – than generalists.

In medicine, oncologists and cardiac surgeons earn more than general practitioners.

In the auto industry, service technicians who specialize in fixing Jaguars and Porsches charge higher rates than general auto mechanics.

In corporate training, the consultant who teaches how to attain ISO 9002 accreditation or comply with EPA regulations commands daily fees two to five times higher than trainers who teach general subjects like stress management or leadership.

And in any type of writing – copywriting, magazine writing, book writing – writers that focus on niche markets are better paid than general assignment writers.


Become a highly paid “writing specialist”

In the Internet age, we’re flooded with information, as the store of human knowledge grows at an exponential rate.

Therefore, no single person can even begin to keep up – making it extremely difficult to be a generalist in writing or any other field.

By specializing in one or two writing niches, you carve out a manageable segment of human knowledge, and at least have a fighting chance of staying current without spending every waking minute reading magazines, books, and Web sites in your field.

As for clients, there are 3 reasons why marketers, editors, and publishers would rather hire a specialist than a generalist:

FIRST, the learning curve is greatly reduced, saving the client time in briefing the writer, and increasing the client’s confidence that you, the writer, understand the material.

SECOND, specialists have a greater awareness of current activity in their field. Your extensive experience can help your clients avoid mistakes and steer them away from marketing ideas that you’ve seen do not work.

THIRD, by constantly reading and writing in a narrow field, the specialist is more in tune with the market than most writers – and often, even than the client. Niche writers have their finger on the pulse of their specialty markets, which helps them write copy that reaches readers on a deeper level – making their writing more compelling and effective.

Now, in our e-book,Writing for Niche Markets, my coauthor Kim Stacey and I show you step-by-step how to position yourself as an expert in -- and write for -- today’s most in-demand and lucrative niche marketers for freelance writers.


  • 5 advantages of being a freelance writer in the Internet era and “Information Age.” Page 8.
  • Profits from Madison Avenue: how to specialize in writing for ad agencies. Page 37.
  • Make money helping others get rich: writing for the investment and personal finance market. Page 20.
  • 4 ways to find the best and most suitable niche market for you to specialize in. Page 10.
  • Make money writing white papers and informational booklets. Page 64.
  • How to get your foot in the door and break into a niche market in which you have little or no experience or credentials. Page 12.
  • 10 tips for finding niche writing markets online. Page 22.
  • How to identify and contact publishers hiring writers in the niche markets you want to write for. Page 13.
  • 11 highly profitable niche markets and how to break into each. Page 14.
  • Nervous about becoming a writing specialist? How to boost your self-confidence and get rid of doubt, hesitation, and fear, even if you are a novice. Page 24.
  • 2 ways to ensure that editors and clients are thrilled and delighted with the materials you write for them. Page 40.
  • Writing for the parenting and child care market: best places to start. Page 16. Tips from the pros: page 47.
  • Switching specialties: how a 40-year-old writer made the switch from stand-up comic to successful direct response copywriter. Page 41.


  • The #1 mistake freelance writers make and how to avoid it. Page 26.
  • How to avoid being “typecast” when you write for niche markets. Page 50.
  • Answers to a writer’s prayer: writing for the inspirational religious market. Page 45.
  • Lucrative freelance writing niches for pet lovers. Page 16.
  • Turn your hobby into a lucrative writing niche. Page 55.
  • 6 questions to ask when evaluating a potential new niche market for your writing. Page 36.
  • Run a profitable niche writing business from your RV. Pays all your travel costs. Page 57.
  • You mail out a query letter to an editor and don’t get a response. How soon should you follow up? Page 31.
  • Big bucks in business writing ... how to break into writing for small business and corporate clients. Page 59.
  • Make your life better by writing self-improvement market. Page 17.
  • Earn a healthy income as a medical writing specialist. Page 19.
  • For writers only: best reference books ... writing magazines ... Web sites ... podcasts ... radio shows ... libraries ... blogs ... online communities ... online job sites ... e-newsletters ... writing software ... writer’s organizations. Begins on page 74.
  • And so much more ...

To order your copy of Writing for Niche Markets on a 90-day risk-free trial basis, just click below now:



How much would you pay to earn an extra
$10,000 this year?

On average, writing specialists earn 10% to 25% more than generalists for the same amount of labor.

That means if you are a generalist (or a specialist in a crowded niche that no longer pays well) earning $40,000 a year ...

You can earn an extra $4,000 to $10,000 by picking and specializing in one of the markets we show you how to break into in Writing for Niche Markets.

But you won’t pay $10,000 ... $4,000 ... or even $100 to master writing for niche markets.

You can download Writing for Niche Markets right now for just $39. That’s less than I charge for just 5 minutes of my time.

And that’s what you pay only if our guidelines help make you break into exciting and profitable new niche markets. If they don’t, the cost is zero. Zip. Zilch. Nada ...


Explore new writing niches risk-free for 90 days

That’s right. If, after reviewing Writing for Niche Markets, you don’t see your freelance writing income jump at least 10% to 25% or more ...

Or you are dissatisfied for any reason ... or for no reason at all ... just let me know within 90 days.

We’ll refund your $39 payment in full. And you may keep the e-book free, with my compliments. That way, you risk nothing.

So what are you waiting for? Within the next 3 months, you could be an in-demand writing specialist ... with clients lined up around the block begging to get a spot on your dance card.

Or, you could be competing with all the other generalists for the same assignments, with no clear advantage and clients constantly pressuring you to lower your fees.

It’s entirely up to you.

To order Writing for Niche Markets on a 90-day risk-free trial basis, click below now:



Bob Bly

P.S. Order Writing for Niche Markets today and you get a FREE 59-page Special Report, Taking Your Copywriting to the Next Level (list price: $29).

In it, you will discover

  • How to write a good advertisement – page 28.
  • Tips on using testimonials – page 44.
  • The BDF formula for getting inside the mind of your customer – page 40.
  • The fundamentals of persuasive writing – page 6.
  • What works better: long copy or short copy? – page 50.
  • Why features are sometimes more important than benefits – page 23.
  • And more ...

To order Writing for Niche Markets on a 90-day, money-back trial basis ... and get your FREE Bonus Report ... click below now: